I know, I know, this is the second article in a row bashing Electronic Arts, my apologies. But how could I not stick the boot in when they make it so easy? And let’s face it, it’s not like it isn’t deserved!
So, not being content with the recent hatred garnered from their endeavours to cash in on the corpse of the legacy of one of the finest RTS games. EA true to form and right on track have decided they needed some more negative press.
Having recently lowered the bar for how much you can physically detest them, free-falling beyond the depths of the abyss in which it previously resided. It seems the cretinous company has sought to create their very own EAbyss if you will. And oh my how they’ve succeeded. Having pushed effortlessly past the 3rd and 4th circles of hell completely skipping the 5th and landing just smack dab in the centre of the 6th. They have achieved pure heresy since their evil machinations regarding the sullying of Command & Conquers great legacy.
So what have they bloody well gone and done this time eh?
Not satiated by their never ending ethos of lust, greed and gluttony they’ve seemingly gone and licked the shitty boots of the American establishment from heel to toe, in a move that can only be described as pathetically petty, if deliberate. Regardless of whether intended or not, this potential foul up has given ammunition to those who hold them in disdain. For EA have only gone and censored Colin Kaepernick’s name from a song used in the soundtrack of their latest Madden title.
The verse from which his name was censored in YG’s song ‘Big Bank’ (quite a tune as it goes) is as follows;
“Feed me to the wolves, now I lead the pack and shit. You boys all cap, I’m more Colin Kaepernick.”
Have a listen to the scrubbed name version here;
— Mr. Changing Lives (@jeanclervil) August 2, 2018
For those who are a little lost by all this, let me do some quick explaining.
Who Is Kaepernick & Why Is This Significant?
Over the last two years protests during the singing of America’s national anthem have taken centre field in the world of American Football’s NFL, but why?
Since 2016 some players (in some cases entire teams) have been protesting racial inequality and police brutality in the USA in a way that has shocked reactionaries in the land of the free. For these players have dared defy angry right wingers, the political establishment and NFL officials by kneeling silently during the national anthem.
Elements of the harbinger of democracy have massively overreacted to this valid and necessary form of protest by banning players and threatening other such sanctions against them. Kaepernick, having lead the charge as the first to sit then kneel during the anthem whilst playing for the San Francisco 49ers is the man who has borne the brunt of this backlash. Having effectively become persona non grata in the sporting world. Instead opting to become persona grata in the hearts of socially conscious people everywhere.
Here he is speaking on the importance of the protest and his reasons behind it, at a speech he made after accepting Amnesty International’s ambassador of conscience award.
Could this be EA’s own politics at play? Capitulation to pressure from the NFL, an organisation they must work closely with in the creation and development of the series which makes mega bucks? Or is it as their statement responding to this incident claims – simply the fuck up of a simple minded group of employees?
Let’s take a closer look at that statement.
EA’s Explanation, Credible Or Nah?
I’ll post the statement below so I’m citing my sources and all that, but EA say it was nought but a simple dropping of the ball in interpreting the law regarding rights. See, EA do not have the rights for Kaepernick to be in the game as a playable character and apparently members of the team took this to mean he couldn’t even feature as a lyric in a song….
“Members of our team misunderstood the fact that while we don’t have rights to include Colin Kaepernick in the game, this doesn’t affect soundtracks. We messed up, and the edit should never have happened. We will make it right, with an update to Madden NFL 19 on August 6 that will include the reference again. We meant no disrespect, and we apologize to Colin, to YG and Big Sean, to the NFL, to all of their fans and our players for this mistake.”
I can’t be the only one to think this but … really now, seriously? I know that of course not every employee outside of the legal department is going to be well versed with the laws and ins and outs of them. However thinking his name couldn’t even be mentioned in a song he knows his name is in and which he doesn’t own the rights to, seems a tad overzealous for those who would be responsible for the soundtrack right?
So what do you think? Is this just a fumble or a political statement? Either way EA could do without the negative press, not that it’s going to stop them making oodles of money or carrying on their less than ethical business practices anytime soon. Sigh.
At worst this was deliberate but in my eyes, at best this was born out of the climate in which Kaepernicks name is mud to officials in the NFL and beyond. With that being so, those in charge of the soundtrack thought best to remove him all together. Let me know what you think or if you agree!